social influencers + Native social content and advertising

About Us

Native Creative Networks

 Gravitater creates customized networks of rights-cleared social influencers (both creators and curators) that are placed within an enterprise level CRM tool that enables us to deploy their UGC as native social content and advertising in real-time to engage a brands most valuable consumers.   

Native Creative Content

Gravitater uses its proprietary technology and social media engagement data to deliver the industry’s only content first process to identify influencers and create highly viral native social content and advertising. 

Influencer & Content Discovery Engine

Our UGC first influencer discovery engine matches brands with the optimal influencers and content creators then we delineate their interests and attributes to build a consumer journey and campaign persona for them and their followers.

 

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Identify, Mobilize and Optimize

Native Creative

Puts data science behind the identification of native content that is distributed programmatically as highly targeted native social content and advertising. 

Native Creative Networks

Measures, monitors and optimizes the deployment of influencers produced high-virality, brand-aligned content for brands. 

Native Creative and Influencer Campaigns

Broad measured reach, engagement and conversion from long-term native creative campaigns, and paid, earned and owned distribution of influencer UGC.   

Our Partners

ADDITIONAL INSIGHT INTO GRAVITATER'S PROCESS

We lead with content

Gravitater uses its proprietary technology and social media engagement data to deliver the industry’s only content first process to identify influencers and create highly viral native social content and advertising. 

UGC, metrics, and advocacy

We start by processing an influencer’s UGC and assigning metrics to it based on their advocacy (i.e., propensity to recommend) and influence (i.e., ability to affect the decisions of others).

Highest propensity to engage

We add demographic and psychographic data to complete our campaign personas and identify those consumers that have the highest propensity to engage with our influencer’s UGC in both earned and paid environments.

Unique ability to impact purchase

Next our team studies the sharing and engagement patterns of our influencer’s followers with their UGC to identify the best Native Creative content and how it impacts consumer behavior and purchase decisions.  

Interactions = purchase

Through our proprietary software we track how consumers demonstrate purchase intent through their social interactions with brand and influencer content. 

Gravitater's platform is the hub

Gravitater's platform combines data from each of these areas to create native social content and advertising that has true value, and spreads based on its merit and the combined power of the influencer and their audience.